In January of 1932, William Wrigley, Jr. Died
He started as a traveling salesman at 13, selling soap for his father’s company. He had a series of sales jobs, one of which gave chewing gum as a premium. Customers liked the gum better than the product he was trying to sell, so he soon marketed his gum. Juicy Fruit in 1893, and later that year Wrigley’s Spearmint. An advertising genius, his company became the largest chewing gum manufacturer in the world. Mars, the chocolate bar company, owns Wrigley 100% after Warren Buffet sold his interest in Mars, for Mars to have full control over Wrigley
In Deutsch
im Januar 1932 starb William Wrigley Jr.
Mit 13 Jahren begann er als reisender Verkäufer und verkaufte Seife für die Firma seines Vaters. Er hatte eine Reihe von Verkaufsjobs, von denen einer Kaugummi als Prämie gab. Die Kunden mochten den Kaugummi besser als das Produkt, das er verkaufen wollte, und so vermarktete er bald seinen eigenen Kaugummi. Jucy Fruit im Jahr 1893 und später im selben Jahr Wrigley’s Spearmint. Als Werbegenie wurde sein Unternehmen zum größten Kaugummihersteller der Welt. Mars, die Schokoriegelfirma, besitzt jetzt Wrigley zu 100%, nachdem Warren Buffet sein Interesse an Mars verkauft hat, damit Mars die volle Kontrolle über Wrigley hat.
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