USA, May 1, 1941
CheeriOats,
a new oat-based breakfast cereal that is ready to eat without cooking has been introduced to consumers. Manufactured and marketed by General Mills Inc., the oatmeal, rye, and corn cereal shaped into “little doughnuts” is sold using the slogan “The breakfast food you’ve always wanted!”
General Mills Inc.
was formed in 1928 through a merger of several of the leading milling firms in the United States. After the merger, General Mills Inc. was the largest flour miller in the world, controlling 27 different milling companies.
When cereal was first developed, it made up of single flat flakes. In 1937 General Mills Inc. invented the “puffing gun,” which heats grains such as rice until they puff up into crunchy little balls. The first puffed cereal available was “Kix.”
And so it was, they say!
